At Fanatics, I’ve worked across both Content Editing and Assistant Buying, sitting at the intersection of product and storytelling.
On one side, I refine content to make sure every word is intentional, clear, and on-brand. On the other, I help bring products into the assortment that fans actually want to engage with and buy.
It’s not just about checking boxes. It’s about shaping how the experience feels, from what shows up on the site to how it’s described once it gets there.
Thrive Cycle is not just a studio, and being a Spin Instructor there is not just a workout for me.
I set the tone for the room through curated playlists and intentional coaching, creating a space where people can show up as they are and leave feeling like they leveled up.
Every class I teach is about presence over perfection, and my goal is always the same: help people leave stronger, lighter, and a little more like themselves.
I’ve taken on freelance social media work for a mix of brands and fitness communities, including larger lifestyle brands like Liquid Death and local studio accounts like CycleBar.
My focus is always on creating content that actually feels like the brand, not just content that fills a feed. That means understanding tone, audience, and what will actually make someone stop scrolling for half a second.
From campaign ideas to day-to-day content, I like building social presence that feels intentional, a little bold, and very human.
I’m at my best when I’m helping people figure things out, especially when things feel slightly chaotic. Whether it’s coaching teams, mentoring individuals, or just being the person who asks “okay but what are we actually trying to solve here,” I focus on clarity, confidence, and making people feel less stuck than they did five minutes ago.
My career does not fit into one box and I like it that way. From assistant buying to content editing to instructing classes at 8 a.m., I move between strategy, creativity, and people-facing work constantly. I’m used to figuring things out quickly, wearing multiple hats, and somehow making it all make sense by the end of the day.
I love turning “just information” into something people actually want to read. For me, it’s about finding the hook, shaping the tone, and making sure the message feels human instead of like it was written by a very tired robot at 11 p.m. If it doesn’t make someone feel something, I’m not done yet.
I’ve worked with brands across different spaces and learned that good brand work is basically translation. You take a brand’s goals, personality, and audience and turn it into something that actually sounds like them. Bonus points if it feels effortless even though we both know it was not.
I understand how to build content that stops the scroll without trying too hard. From freelance brand work to fitness studio accounts, I focus on tone, timing, and making sure content feels real enough that people forget they are being marketed to for a second.
Whether it’s in a fitness studio or a professional setting, I care about creating spaces where people feel like they belong. I focus on energy, trust, and the small moments that turn a group of individuals into an actual community, even if that starts with a playlist and some very enthusiastic encouragement.
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