Hey! Welcome to my work.
Instead of just telling you what I can do, I'd rather just show you. This page is dedicated to the projects I've had my hands on—spanning web design, custom code, and visual branding. Have a look around!
Below, you'll see all of my work in the Digital Marketing world. Enjoy!
The graphic library houses hundreds of themed "post packs". The post packs include Instagram graphics, Facebook graphics, a mobile video, and story graphics. Along with the graphics each post pack includes a document with suggested captions and hashtags.
In my role, I had the privilege of collaborating closely with renowned brands such as Royal Caribbean, Carnival, and Sandals to curate post packs featured prominently within our Marketing Center's Featured Promotions section. I initiated partnerships with industry leaders, understanding their unique marketing goals and audience preferences. Through coordination and feedback loops, I tailored each post pack to capture the essence of their brand while aligning with our overarching marketing strategies.
I employed my self-taught coding skills to craft a tailored solution. Drawing upon languages such as HTML, CSS, and JavaScript, I designed a user-friendly interface that seamlessly integrates various marketing tools and resources. Through coding, I ensured the Marketing Center's functionality catered precisely to our agent's needs, enabling efficient campaign management, data analysis, and collaboration.
View the gallery below to discover some of the graphics I have made for the Cyclebar's social media channels.
Working part time for Cyclebar, I took on their social media eagerly. In doing so, I have created a cohesive theme with graphics curated by myself. I have increased engagement within a 30 day time span 25%.
An imperative element to making the growth effective is understanding videography and photography. Capturing important moments in the studio and during the ride is paramount to engagement. Understanding the correct angles and lighting, along with using various forms of equipment has been a hurdle, but not one that I was unable to jump efficiently.
While I was allowed to run with my creativity, I did have to collaborate closely with the studio to understand the upcoming events and how to depict those cohesively. I also have to be receptive to other's ideas and understand how to develop those in a way that makes sense for the brand.
When developing the new aesthetic for the Cyclebar Instagram feed, I knew I wanted it to be cohesive with corporate's brand to start out. I opted for hand made designs using a combination of Adobe Illustrator and Canva.
View the gallery below to discover some of the graphics I have made for OutsideAgents.com's social media channels.
As the Marketing Director at OutsideAgents.com, I embraced a multifaceted role that went beyond traditional marketing duties. An aspect of my position involved serving as a mentor. Through personalized coaching sessions and regular interactions, I fostered strong relationships built on trust, respect, and a shared commitment to growth.
My approach to mentorship extended far beyond the confines of marketing strategies; it encompassed the holistic development of each agent. I took the time to understand their unique strengths, aspirations, and challenges, providing tailored guidance to help them overcome obstacles and unlock their full potential.
Through these interactions, I honed my skills in active listening, empathy, and communication, essential qualities for effective leadership. I learned to adapt my coaching style to accommodate different learning preferences and personalities, cultivating an environment where agents felt empowered to voice their ideas and concerns.
The bonds forged through mentorship transcended professional boundaries, evolving into genuine partnerships grounded in mutual respect and support. As I guided agents through their professional journeys, I witnessed firsthand the transformative impact of investing in people. Each success story reinforced my belief in the power of mentorship as a catalyst for personal and professional growth.
Ultimately, my experience as a mentor at OutsideAgents.com taught me that true leadership is not solely about achieving objectives but about nurturing relationships, fostering growth, and creating a culture of collaboration and continuous learning. It's about recognizing the potential in others and empowering them to realize it, one mentoring session at a time.
As Marketing Director at OutsideAgents.com, I spearheaded multifaceted strategies that propelled the company's growth from 6,500 travel agents in October 2022 to a projected 10,000 agents by July 2024. This achievement was the result of an approach that leveraged email marketing, brand partnerships, mentor relationships with agents, social media marketing, and Google Ads to expand reach and attract new talent to our platform.
Our email marketing campaigns were meticulously crafted to engage both existing and prospective agents, delivering valuable content, updates, and exclusive offers that showcased the benefits of joining our network. Strategic brand partnerships allowed us to tap into new audiences and amplify our message, while mentor relationships with agents fostered a supportive community that encouraged retention and growth.
Social media marketing played a pivotal role in raising awareness and driving interest in the platform, with targeted campaigns reaching potential agents across various platforms. Simultaneously, our Google Ads strategy ensured visibility in key search queries, capturing the attention of individuals actively seeking opportunities in the travel industry.
While these marketing efforts undoubtedly played a significant role in our expansion, it's essential to acknowledge the broader context of a post-COVID world. The resurgence of interest in travel following the pandemic undoubtedly contributed to the overall growth of the industry. While I cannot claim sole responsibility for the company's success, I firmly believe that our marketing initiatives played a crucial role in capitalizing on this momentum and positioning OutsideAgents.com as a premier destination for travel professionals.
At the beginning of my tenure, the company's total sales with all travel agents combined stood at approximately $655 million. By the end of the fiscal year 2024, we are projected to hit an impressive milestone of $1 billion in total sales.
Let's talk about movement. In 2023, I was just a front-desk girly at Cyclebar. I was there for the vibes, but I accidentally fell head-over-heels in love with the workout and the community. Naturally, the only next step was to get on the bike, do the training, and become an instructor myself.
Fast forward to this year, and I’ve taken my love for rhythm riding over to Thrive Cycle—and I am absolutely obsessed. There is something incredibly healing about being in a dark room with a group of people, all riding to the heavy bass of the same beat.
My biggest mission in the studio is to create a soft place to land for all bodies. Fitness has a bad habit of feeling exclusive or intimidating, and I’m actively working to dismantle that. Your body is not a problem to be solved, and movement should never feel like a punishment for what you ate or how you look. Whether you are hitting every single beat, or you need to take the resistance down and just breathe on the bike, you are welcome in my room. It’s a zero-judgment, safe space to just exist and feel strong.
To round out my fitness era, I also work in sales and at the front desk for Pure Barre. Truly, any way you choose to move your body is a massive win in my book. We are all just trying our best, and if I can help make your day a little brighter through a workout, I’ve done my job.
Let's connect: Follow my fitness journey, get class schedules, and see realistic wellness content over on my fitstagram, @sweatwithbella!
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