Hey! Welcome to my work.
Instead of just telling you what I can do, I'd rather just show you. This page is dedicated to the projects I've had my hands on—spanning web design, custom code, and visual branding. Have a look around!
Some of the most meaningful parts of my career have had nothing to do with titles and everything to do with people.
At OutsideAgents.com, I grew into a mentor and leader for agents across different stages of their journey. Between strategy work and day-to-day marketing, I spent a lot of time coaching, listening, and helping people figure things out when things did not feel straightforward. Sometimes that meant building confidence, sometimes it meant simplifying chaos, and sometimes it just meant reminding someone they were actually doing better than they thought.
What stuck with me most was how real those relationships became. It stopped feeling like “mentor and employee” and started feeling like shared wins, shared stress, and a lot of mutual growth.
In my Content Editor role on the Product Content Marketing team at Fanatics, I also served on the Diversity and Inclusion team, where I helped support initiatives focused on representation, awareness, and making sure different voices were actually part of the conversation, not just an afterthought. I was also part of the Employee Engagement and Celebration team, helping bring a little more energy and recognition into the everyday work experience, because people do better work when they feel seen.
Across all of these experiences, one theme keeps showing up for me. Leadership is not about being the loudest voice in the room. It is about paying attention, making things clearer for others, and helping people feel like they belong and can grow where they are.
Below, you'll see all of my work in the Digital Marketing world. Enjoy!
The graphic library houses hundreds of themed "post packs". The post packs include Instagram graphics, Facebook graphics, a mobile video, and story graphics. Along with the graphics each post pack includes a document with suggested captions and hashtags.
I’ve had the privilege of working closely with well-known brands like Royal Caribbean, Carnival, and Sandals to create featured content within marketing platforms and promotional spaces.
My role involved more than just putting assets together. I focused on understanding each brand’s goals, audience, and tone, then translating that into content that actually felt like them, not just something “on” them. A lot of it came down to asking the right questions, aligning expectations early, and building a feedback loop that kept things moving without turning into 47 rounds of “can we tweak this?”
The goal was always the same: make sure the final product felt true to the brand while still fitting into a larger marketing strategy and user experience. When it worked well, it didn’t feel like content delivery. It felt like a collaboration that made everyone’s job easier.
I employed my self-taught coding skills to craft a tailored solution. Drawing upon languages such as HTML, CSS, and JavaScript, I designed a user-friendly interface that seamlessly integrates various marketing tools and resources. Through coding, I ensured the Marketing Center's functionality catered precisely to our agent's needs, enabling efficient campaign management, data analysis, and collaboration.
View the gallery below to discover some of the graphics I have made for OutsideAgents.com's social media channels.
As Marketing Director at OutsideAgents.com, I spearheaded multifaceted strategies that propelled the company's growth from 6,500 travel agents in October 2022 to a projected 10,000 agents by July 2024. This achievement was the result of an approach that leveraged email marketing, brand partnerships, mentor relationships with agents, social media marketing, and Google Ads to expand reach and attract new talent to our platform.
Our email marketing campaigns were meticulously crafted to engage both existing and prospective agents, delivering valuable content, updates, and exclusive offers that showcased the benefits of joining our network. Strategic brand partnerships allowed us to tap into new audiences and amplify our message, while mentor relationships with agents fostered a supportive community that encouraged retention and growth.
Social media marketing played a pivotal role in raising awareness and driving interest in the platform, with targeted campaigns reaching potential agents across various platforms. Simultaneously, our Google Ads strategy ensured visibility in key search queries, capturing the attention of individuals actively seeking opportunities in the travel industry.
While these marketing efforts undoubtedly played a significant role in our expansion, it's essential to acknowledge the broader context of a post-COVID world. The resurgence of interest in travel following the pandemic undoubtedly contributed to the overall growth of the industry. While I cannot claim sole responsibility for the company's success, I firmly believe that our marketing initiatives played a crucial role in capitalizing on this momentum and positioning OutsideAgents.com as a premier destination for travel professionals.
At the beginning of my tenure, the company's total sales with all travel agents combined stood at approximately $655 million. By the end of the fiscal year 2024, we are projected to hit an impressive milestone of $1 billion in total sales.
Let’s talk about movement.
In 2023, I was just a front desk associate at CycleBar, mostly there for the vibes and the playlists. Somewhere between checking people in and watching classes, I accidentally fell head over heels in love with the workout and the community. Naturally, the next step was obvious: get on the bike, do the training, and become an instructor myself.
Fast forward to now, and I’m teaching at Thrive Cycle, where I’ve fully committed to the rhythm riding life. There is something really grounding about being in a dark room with a group of people, all moving to the same beat and somehow leaving a little lighter than they came in.
My goal in every class is to create a space that feels like a soft place to land. Fitness can be loud, intimidating, and a little too serious sometimes, and I try to keep my room the opposite of that. Your body is not a problem to fix. Movement is not a punishment. Whether you’re hitting every beat or just turning the resistance down and breathing through it, you are welcome exactly as you are.
To round it out, I also work in sales and front desk roles in boutique fitness settings, which has given me a full 360 view of the experience, from first hello to last sprint. At the end of the day, I’m a big believer that any way you move your body counts, and if I can make someone’s day a little better in the process, that is a win.
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